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Anthony C. Alicea     Creative Producer

Anthony Alicea  Creative Producer

Launching the Rotten Tomatoes App

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Rotten Tomatoes  · NBCUniversal

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Creative Development · Social Strategy · Video Production · Brand Storytelling · Cross-Functional Leadership

Launch Video

RT In The Real World

Alan Tudyk Social Video

The launch of the Rotten Tomatoes mobile app gave me the opportunity to collaborate with the marketing team on a social-first creative campaign designed to introduce the app, showcase its features, and bring its new Tomoji identity to life. The rollout spanned original video, talent-driven content, social branding, product education, and recurring franchises.

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ssstik.io__rottentomatoes_1787605801978.mp4
RTInTheRealWorld_Monday.mp4
“The alien freaked me out in the sexiest way... May the story of Shape of Water play out i

Tomoji Focused Campaign

Introducing the Tomojis! 🍅 Discover more in the new Rotten Tomatoes app..jpg
Introducing the Tomojis! 🍅 Discover more in the new Rotten Tomatoes app. (1).jpg
Introducing the Tomojis! 🍅 Discover more in the new Rotten Tomatoes app. (3).jpg
Introducing the Tomojis! 🍅 Discover more in the new Rotten Tomatoes app. (4).jpg
Introducing the Tomojis! 🍅 Discover more in the new Rotten Tomatoes app. (6).jpg
Introducing the Tomojis! 🍅 Discover more in the new Rotten Tomatoes app. (2).jpg
Introducing the Tomojis! 🍅 Discover more in the new Rotten Tomatoes app. (1).jpg

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